WSJ Launches Sponsored Innovation Section

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By: E&P Staff The Wall Street Journal launched a new section about emerging technologies sponsored by Acura?s Innovation for Life campaign, according to a report on the EditorsWeblog.org. Acura is also the main advertiser for WSJ?s newly-launched 'All Things Digital' section.

Ad-sponsored editorial sections are becoming more common as newspapers try to compensate for declinging ad revenues.

Any Wall Street Journal Digital Network content covering emerging technology feeds into the sponsored section.

WSJ has already carried out similar sponsored sections with UPS, and its affiliate MarketWatch.com with British Airways. The New York Times had created a microsite that displayed FedEx video ads exclusively.

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