By: E&P Staff After months of rumors, The Wall Street Journal announced today that it will begin publishing a Weekend Edition, starting Saturday, Sept. 10, 2005.
The Weekend Edition will include the latest business and financial news and information, and feature a new section, Pursuits, building on what it calls its ?Business of Life? franchise, exemplified by its Weekend Journal and Personal Journal.
?The Wall Street Journal Weekend Edition represents a significant profitable growth opportunity for Dow Jones and the Journal," Peter R. Kann, chairman and CEO of Dow Jones & Co., publishers of the Journal, said in a statement. "It will further strengthen the Journal?s preeminent position as the leading publication for business and expand its franchise to the benefit of readers, advertisers and shareholders.?
Karen Elliott House, publisher of The Wall Street Journal, said, ?The Journal?s Weekend Edition will be the complete weekend guide to business and the business of life. For our readers -- and for our advertisers as well -- it will be a destination where the power of the Journal meets the pleasure of the weekend.?
The Weekend Edition of the Journal will be delivered at no additional charge to all subscribers, and will also be sold at newsstands.
Paul E. Steiger, managing editor of the Journal, said in a press release, ?My colleagues and I are tremendously excited about the chance to bring Journal-quality reporting and writing to the weekend, and particularly about the new Pursuits section we have in the works. We look forward to the opportunity to serve the most impressive and thoughtful group of readers anywhere even more often.?
The Wall Street Journal was published six days a week from its founding in 1889 until 1953, when publication was cut back to five days.
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