By: E&P Staff Real estate Web site and newspaper partner Zillow.com has launched a new, targeted way for advertisers to reach homeowners, buyers, and sellers with the advertising platform Showcase Ads.
Showcase Ads allows the buyer to purchase ads by incremental percentages of specific ZIP codes at 25%, 50%, 75%, and 100%. According to Zillow, the ad will be ensured to reach at least 25% of individuals searching for homes in the ZIP code target. The pricing is tiered and based on geography. The ads will run in 30-day increments.
The more than 280 newspapers involved with the Zillow partnership will be able to sell Showcase Ads through their direct sales teams.
"We strongly believe that the more targeted an ad can be, both at a national and local level, the more useful the consumer will find it and the more successful the advertiser will be," Greg Schwartz, Zillow's vice president of ad sales, said in a statement.
Comments
No comments on this item Please log in to comment by clicking here