Local advertising isn’t quite shaping up as the bountiful year many had hoped for, but it’s still on pace to grow a healthy 3.2%, according to a new forecast released by Borrell Associates. Longer range, Borrell foresees local advertising growing at a 2.2% Compound Annual Growth Rate over the next five years. more

During this exclusive E&P interview, Gordon Borrell, CEO of Borrell Associates, provided critical insights into the evolving landscape of local media. Highlighting a seismic shift in the industry, Borrell emphasized content as a key differentiator in what he terms the “final phase” for local media. To underscore this, he announced the relocation of Borrell Associates’ 2025 annual conference from Miami to the Walter Cronkite School of Journalism at ASU. more

In the fast-paced world of news media sales, traditional tactics can feel like a tired script. However, what if there’s a more powerful approach? E&P columnist Richard E. Brown delves into a topic that's been on his mind lately: his approach to selling sponsorships in the news media industry — an approach that frames the news organization as the “hero” in a hero's journey tackling community issues. more

Small newsrooms have a lot to think about when considering internships. A new handbook written by Barbara Selvin, an associate professor emerita at the School of Communication and Journalism at Stony Brook University, addresses a multitude of questions that will arise. The handbook is presented by The Daily Catch, a nonprofit news source based in Red Hook, Hudson Valley, New York, with funding support from the D.J. McManus Foundation. more

The University of Iowa insists on maintaining its status as a school that elevates writing. But it is also generating new opportunities for students. To that end, it now has more news publications to serve as a training ground for its journalists. The school’s student-run news organization is leveraging its nonprofit status to give students more opportunities while also saving two endangered rural newspapers. more

At its core, data journalism is seen as a critical way of holding the powerful to account. It allows journalists to share their receipts with the public. That proof comes from finding the relevant data and analyzing it so that it can be presented in a way that explains why it’s important. Cheryl Phillips, the founder of Big Local News at Stanford University, says even the smallest newsrooms with people who aren’t specifically trained as data journalists can do important data work. more

In an era marked by rampant misinformation and polarized media landscapes, NewsGuard has emerged as both a champion of credible journalism and a lightning rod for controversy. Founded in 2018 by Steven Brill and Gordon Crovitz, the company aims to rate the reliability of news websites based on transparent, objective criteria. However, NewsGuard’s mission has been challenging, facing legal battles, accusations of political bias and public criticism from high-profile figures like Elon Musk. In this exclusive interview with E&P Magazine, Brill and Crovitz discuss these controversies, their steadfast commitment to promoting trustworthy news, and their insights on the future of credible journalism amid the ever-evolving media landscape. more

The sunset photo on April 14, 2024 at Silver Beach in St. Joseph, Michigan was a colorful display. more

In 2019, the Sahan Journal was established as a nonprofit media operation led by veteran journalist Mukhtar M. Ibrahim. The mission was to provide news to communities of color in and around Minneapolis. By October of last year, it had secured $7.4 million from funders and raised another $2 million from advertising and individual donations. It’s funding a newsroom staffed with people from diverse backgrounds. more

Publishers and the news industry know why they have trouble increasing and even maintaining their ad revenue: The tech giants have been grabbing much of it for years. There are plenty of ad dollars, but publishers also need advanced tech tools to compete with tech giants and their technologies. Trib Total Media, serving the greater Pittsburgh area is confident it has those tools. more

Rebuilding and furthering trust in news is a perpetual concern for news publishers today. As editor of the “trust team” at The New York Times, it’s Edmund Lee’s mission. Among the recent steps implemented at The Times to better communicate with the public are enhanced bylines and redesigned staff author pages, which help to personify the people behind the journalism. more

E&P explores Dallas Morning News Publisher Grant Moise's decision to hire news media veteran Stephen Buckley as their new public editor despite industry trends of cost-cutting that have eliminated that news media position throughout the US. more

The pace at which generative AI is overtaking the tech world is causing a wave of anxiety to ripple through the world of journalism. What is the advice from Will Oremus, who covers AI and technology for The Washington Post, and other tech experts? Proceed with caution. more

What does it take to produce Pulitzer Prize-winning journalism? E&P spoke with three of this year's winning newsrooms about the origin stories for each series, the editorial and resource dilemmas they faced, and the challenges they overcame along the way. more

Libraries hold a special place in the hearts of many, serving as cherished institutions that foster connections within communities. But over the past few years, U.S. libraries have become a battleground for political wrangling brought on by right-wing conservative activist groups seeking to change laws and restrict access to books or remove those they deem offensive from school and public libraries. more

In his early days working with newspaper ads, one pizza restaurant taught E&P columnist Richard E. Brown invaluable lessons about sales, time management and the true essence of value. This wasn’t a fancy pizzeria; it was a run-of-the-mill establishment with a couple of branches across town. However, interactions with the owner opened Brown's eyes to a new perspective on advertising. more

Data from Medill School of Journalism’s often-cited annual study, which examines the health of local news nationwide, explains the motivation for launching Press Forward last September. The initiative aims to rally major national foundations to reverse the trend of a shrinking news landscape. more

In this exclusive interview, E&P checks in with CherryRoad Media’s CEO Jeremy Gulban and COO Lee Bachlet to learn how this less than 3-years-old US media empire is faring with their 85 newspapers across 18 states. Topics covered include their recent acquisitions, revenue strategies and how they find profitability serving some markets with populations less than 1,000. We also explore their recent new title launches in several “news desert” communities. more

For most journalists who don’t come from generational wealth starting out in their careers, taking up journalism as a career is a risky move, especially for underrepresented minorities like Niya Doyle. Who can survive on the $15–20 an hour a full-time internship might offer? Let alone perform free labor for publications that can't afford to pay writers anything at all? But without clips, you can't grow in the field or eventually write for larger publications, which means bigger earning potential. more