About Doug Phares

Managing Partner, Silverwind Enterprises & E&P Columnist

Doug Phares is passionate about finding ways for businesses to get past the hurdles that everyone stumbles on. From small-scale work like examining product bundling to helping decision-makers develop 3-year plans, Phares has seen it all over the course of his career.

Phares was most recently the CEO of the Sandusky Newspaper Group (SNG), a media holding company operating in Michigan, Ohio, and Tennessee. Phares joined SNG as publisher of its namesake, the Sandusky (Ohio) Register, and made such an impact in change management than he took over leadership of the entire group a short time later.

While Phares’ most recent position was focused on local media, he maintains that the rules of business are universal: Simplify your processes, keep clear lines of communication, and keep everyone engaged in meeting goals.This approach has met with many successes, and Phares now has a pool of professional contacts who are available for all Silverwind clients who may need industry-specific insight or any other form of highly targeted assistance.

More than anything, Phares understands the power of setting goals and sticking to them. Beyond ever-changing “hot tips” or new industry-generated buzzwords, Phares identifies problems and sets people on clear paths to progress. Phares will never claim to have secret shortcuts to success or any other hollow promises, but he does have the experience to help clients identify their pain points and stay on the path to fixing them.

Outside of his professional life, Phares serves on the board of directors for the local chapter of Rotary International. In the past, he's held various board positions with United Way, and has also served as President of chambers of commerce and other non-profit groups in several cities.

A University of Illinois graduate, Phares spends what free time is left sailing, scuba diving, and playing with cameras. He fails to understand the allure of Twitter but will sometimes engage in frustrated dalliances with it. Additionally, he regularly contributes to a column in Editor & Publisher.

Latest Columns from "The Corner Office"

Strategy or tactics. Is that the North Star or a train heading toward you?

We’re well into the new year, and by now, you certainly have some sense of what you want to accomplish in 2023. I know because it seems like everyone has been forced to identify some goal, direction or thought for the year. But setting up a goal, or “strategic objective,”  is not the same thing as executing one.

Stop already!

I’ll give you some business advice you probably don’t get a lot: Stop. Stop already! Your business is trying to do too much at once; you’re trying to do too much. Stopping is often viewed as a failure or, at the very least, a lack of success. But “not winning right this second” and “losing” are very different things. But how do you tell what’s worth your time?

The next job market phenomenon: The Big Regret?

Just a couple of months ago, everyone was talking about the Great Resignation or the Big Quit. Whatever industry you were in, whether you were hiring a barista or a senior sales executive, suddenly everyone was desperate and hiring much more generously. Better salaries, better benefits, better everything. And hopefully, you got yourself into a stable position, because we’re entering a new era on the job market — the Big Regret.
More Corner Office
It's important for managers to take stock of what percentage of their time they spend leading versus doing. By leading, this means managerial tasks like project management and enabling your team to do the work. By doing, it means completing the vital functions that keep revenue flowing.
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If you’re reading this and your organization is still standing — congratulations! The worst of the pandemic, physically speaking, is behind you, and you’ve managed to navigate an unforeseeable global crisis for over two years. And your reward is an oncoming recession.
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The timeless pursuit of contracting experts to give new insights is a fairly standard practice in the business world. And whether it’s a consultant, a subject matter expert or anyone else, it’s vital in these situations to think of why you brought someone in to look at the situation and give their assessment. And, once you have someone you’re confident can help you, you have to listen to them!
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When sharing your financials with your team, try to not give people more information they need to perform their jobs. Isolate the things that are high-impact and they can control. For example, instead of issuing that 47-line sheet, offer routine updates with three items that they have the most control over on the revenue side and four items that they have the most control over on the expense side.
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Businesses used to pay newspapers obscene amounts of money to run help-wanted ads; then, job seekers paid for access to where the employers were. But monopolies rarely last forever, and like with every other facet of life, the internet came in and disrupted the traditional dynamic. So, what’s the alternative to a dating app culture becoming the way we hire people?
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Sales can get a bad rap, but there are fundamental elements of selling that can be useful at any level in an organization. In fact, I'd argue that many of the core tenets of sales are really just good management skills. And the higher up the corporate ladder you are, the more essential sales skills could be for you.
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If you’ve received any business advice in the past, say, 50 years, I’m willing to bet that it came with the assumption that you wanted to expand. We hear that advice all the time — make it bigger and better, scale this area, try these new strategies for growth and similar ideas. But should growing always be the ultimate goal of every business venture?
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Here are a few ideas of ways you can work on yourself and, by extension, your organization in 2022.
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There is something to be said for one particular philosophy from 1991’s “City Slickers.” The grizzled old ranch hand, Curly, relays the secret to life — to focus on “one thing. Just one thing.” As you're starting 2022, pick one single thing to focus on. If you can't pick one big thing, try to find four things you can give your attention to in 2022. Then, rank them in order of when you think you could reasonably roll them out during the year.
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Managing is a constant juggling act, where you’re trying to get your organization, your team and yourself to the place you want them to be. And as you work on getting to that place, you’ll often find that that goal you’ve been working toward isn’t actually what you want.
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We’re well past the halfway point for the year, and in many ways, it’s starting to feel like the new normal is setting in. It’s not quite what most of us were used to, but as new buying habits, new patterns, new products, and new services have changed everyone’s lives, we’re starting to see groves form as the baseline for “normal” shifts.
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When was the last time you called your own phone system? If you don’t remember, now is the time to make that call. Literally, stop reading right now and call your own main number—not somebody’s office, call the one that rings to your auto attendant.
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While managing different companies over the years, I learned a few tricks with onboarding new employees. One of my favorites could help a lot of people in the coming months.
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It may seem impossible after dealing with the pandemic for so long, but we are finally on the cusp of the world reopening. There’s some variance depending on where you are, your vaccination rates, and other important factors, but the overall trend is that we're certainly inching closer to a post-pandemic world.
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After more than 12 months of getting by in a pandemic, I think it’s fair to say that we’ve all learned a lot. We’ve all but made it through one of the biggest business disruptions in contemporary history, and that has required a lot of adaptation and flexibility from all of us.
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I recently had lunch with a friend of mine who’s an architect, and in our conversation about our lives, he told me that before he shows a client a first draft of his work, he gives them a disclaimer: “This is not the house you need. It’s the house you thought you wanted.”
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Congratulations. You’ve started your year and the 2021 budget is officially in full swing. Bet it’s going just how you planned it, right? You put time and research into crafting your budget, you make educated assumptions, and you put in the work to get ready for the new year.
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Collaboration is a buzzword that we hear a lot. To some extent, we all know why it’s important: More eyes on a project can lead to more ideas, better troubleshooting, etc. And while collaboration is all well and good, it’s important to consider the real, operational costs of bringing everyone together.
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It would be a drastic understatement to say that we’re living in a time of change. In the past eight months, we have seen core improvements to the way we approach long-distance communication. So, what does that mean for the traditional office meeting?
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As we all keep going and the pandemic drags on, there’s a temptation to just “hang in there” until normal comes back around. But as many people are realizing, normal isn’t …
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"Leopards don’t change their spots, they just learn to hide them."
The phrase “unprecedented times” has become a platitude at this point, and while this situation is unique, I believe that we can draw from past experiences to help navigate these new …
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E&P Exclusives
If you’re in charge, your team or organization will inevitably look to you for direction to help lead them down the correct path. And depending on the talent on your team and the type of organization, that might not take much. For example, when you have a lot of strength above and below you, it’s often much easier to make good choices and set a course you feel confident about. Other times, the next steps just aren't as straightforward.
One of the evergreen questions Editor & Publisher ponders as we chronicle today’s business of news is: How will newsrooms — now and in the future — be funded? As we stand, one quarter into 2023, it felt timely to reach out to news publishers to hear their goals for revenue this year; how their newsrooms may benefit from philanthropic support; and if they’re counting on legislative relief to come from state or federal governments.
The Baltimore Beat was published for about five months in 2017 before the publisher decided to stop publication. But Lisa Snowden, editor, knew there was a niche and a need in Baltimore for another Black community-focused news outlet — in addition to the Baltimore-based 130-year-old The AFRO. She began studying nonprofit news models.
The Center for Community Media at the Craig Newmark Graduate School of Journalism is taking a major step forward in promoting diversity in the media industry with the launch of the Asian Media Initiative. The program, aimed at increasing the representation of Asian Americans in media and journalism, will provide opportunities for students, journalists and aspiring media professionals to gain the skills and resources necessary to succeed in the competitive field of journalism.
How can white people, which the publisher of this very publication will tell you dominate the traditional media industry channels and gatherings, do more than unwind generations of racism and exploitative coverage — instead, actively contribute to restoring justice and equity? John Heaston says he doesn’t have the answers, but hopes the points in today's column can help.
#NewsMedia Industry News
The Federal Trade Commission on Thursday proposed that companies should be required to allow consumers to easily cancel paid subscriptions.
Biden administration officials acknowledge they do not have the legal authority to ban the popular app without congressional action, according to one person with knowledge of discussions.
Hundreds of WGA East members employed at Hearst Magazines Media staged a half-day walkout and rally March 23 to demand a fair contract.
The leading television stations serving the Rochester television market have began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. The launch includes WHAM-TV (ABC), WROC-TV (CBS), WUHF (Fox) and WXXI-TV (PBS).
The event will be held April 10, with journalist Kara Swisher, ESPN's Stephen A. Smith and Group Black co-founder Bonin Bough also among those set to appear.
#NewsMedia News People
Leroy Chapman Jr. has been named editor in chief of The Atlanta Journal-Constitution, succeeding longtime Editor Kevin Riley, who announced his retirement Thursday.
In her new role, Rachel Kay will be Hearst’s most senior human resources executive, leading companywide strategy, programs and human capital management support, while maintaining a longstanding tradition of local oversight of the majority of human resource decision-making.
Francesca Barber will be joining POLITICO this spring in a newly created position: executive director, global newsroom strategy.
In his role as a social media editor, Rushard Anderson will play a key role in programming The Washington Post's main accounts on Facebook, Twitter, LinkedIn and Telegram.
Joy Robins, who has led advertising teams at The Washington Post and Quartz, NBC and the BBC, is joining the Times Company in early May.
Industry Partner News
The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely heavily on various technologies to manage email registration and subscriptions. BlueLena's intimate knowledge of subscription best practices allowed the paper to rapidly evolve its products toward launch.
Each year Editor & Publisher Magazine (E&P) and the Local Media Consortium (LMC) recognize companies that have done the impossible through successful innovation, implementing cost savings or developing new programs that have generated considerable increases in revenue or audience.
We need your help in recognizing the next generation of news publishing leaders,. We’re talking about people who are young, bright, and capable of tackling whatever the changing news media climate throws at them. Please help us by nominating a news publishing up-and-comer (or yourself) for our “25 Under 35” feature story that will appear in our February 2023 issue.
It's going to be a rough year for local advertising in 2023. Borrell is forecasting that growth will be at a near-standstill, held back by a combination of economic pressures and a dramatic reshaping of the type of businesses now operating in each market. Borrell will unveil its forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17. The webinar is free.