It’s all about sponsored content. Jed Williams & David Arkin’s Check Out DFW


Check Out DFW proudly states on the site that it is: “The first-of-its-kind real estate and local recommendations product that helps locals live more enjoyable lives.” Launched in the fall of 2021 in a very media crowded Dallas/ Ft. Worth metroplex market, Jed Williams, who was the founding Chief Revenue Officer alongside Ken Doctor at the experimental news startup Lookout Local

and close to four years managing strategy and innovation for the Local Media Association, teamed up with well-known industry veteran David Arkin (who led content initiatives for Gatehouse, Local Media Association, Community Impact Newspapers and others) to go all-in with sponsored content in this new venture. Arkin is Check Out DFW’s chief content officer, and Williams is chief revenue officer.

Right now, the platform focuses on the area’s most booming and growing communities offering content "verticals" for each area defined as Schools, Subdivisions, Resources, Guides, Things to do, Profiles, New to town, New to Texas and more. Plus, there is a growing newsletter database as well. However, a good deal of the site contains (clearly-labeled), sponsored content with marketing partners, and content created with real estate and community experts.

In this 125th episode of “E&P Reports,” Publisher Mike Blinder interviews industry veterans Jed Williams and David Arkin about why they decided to launch Check Out DFW and why the business model is centered around marketing partnerships, advertising and sponsored content.


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