4 ways to make marketing more effective in a cautious world

Posted Monday, August 23, 2021 1:38 pm

Matthew Tilley | AdAge

We live in uncertain times. But there are powerful indicators, signaled by a new report from Valassis, of a shift to a cautious optimism about life in general, and a re-evaluation of the brands people relate to and trust.

Click here to read more.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusives

Empowering journalists: Inside the legitimate platform's mission to combat disinformation

What started as a plan to combat disinformation and fake news, The Legitimate Platform has become the app that works to support journalists. Legitimate started in January 2020 and is a one-stop shop for journalists to spread information quickly. Conceived by Caoimhe and Gerard Donnelly, it acts as a conduit, offering items such as three hours of transcription service with unlimited uploads and, using artificial intelligence, creating article outlines in its free version.

Meet Star Tribune’s CEO Steve Grove: Leading the transformation of Minnesota’s 157-year-old legacy title

For the Star Tribune in Minneapolis, dabbling in new ideas is at the center of the organization’s identity as they have a new CEO and publisher at the helm. Whether the company is expanding into the greater Minnesota community, creating partnerships or investing in products, changes are happening in an effort to build on the paper's 157-year legacy.

Read E&P Exlcusives

Latest (Proudly Printed) Magazine

#NewsPeople on the move

Sandhya Somashekhar named deputy business editor at The Washington Post

Sandhya Somashekhar joined the Business desk at The Washington Post two years ago from Outlook to manage a team of reporters covering an array of regulated industries including health care, medicine, food, energy and — most recently — transportation.

Jack McCordick joins New York Times Opinion

Jack McCordick will be an assistant to the columnists Ezra Klein and Tressie McMillan Cottom.

See more NewsPeople

Latest E&P Sponsored Case Studies

How to Sell Digital Advertising in 30 Minutes

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

These publishers are using digital signage to grow audience & revenue. (3 Case studies)

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.

4 ways to make marketing more effective in a cautious world

Comments

CherryRoad Media to fill void left by closing Minnesota newspapers in Hutchinson and Litchfield

Opinion | Is there a feud between the White House and The New York Times?

ByteDance says it won’t sell U.S. TikTok

The Onion is sold by G/O Media

Empowering journalists: Inside the legitimate platform's mission to combat disinformation

Meet Star Tribune’s CEO Steve Grove: Leading the transformation of Minnesota’s 157-year-old legacy title

Turning pages into profits: Success stories in news special editions

Black women leaders in journalism: Breaking barriers, forging the future