6 ways fundraising has become vital for all types of newsrooms

Jim Brady

There was a time where community newspapers could hang their hat on a simple business model: paid subscriptions and advertising. But in the digital age — where social media news consumption and targeted advertising prevails — that model no longer holds. So what’s a community paper to do? Increasingly, they are following the lead of public media and nonprofits by asking readers to contribute through fundraising campaigns. ...

Here are some ways fundraising is becoming a key part of the business model for all types of newsrooms:

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