Although it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche.
A new Pew Research Center study of 451 of the top-ranked podcasts in the United States shows this diversity of subjects: No single topic is the main focus of more than a quarter of these podcasts.
True crime is the most common topic, making up 24% of these top-ranked podcasts — perhaps reflecting the early popularity of Serial. The next most common topics are politics and government (10%); entertainment, pop culture and the arts (9%); and self-help and relationships (8%).
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