Ad Age Survey: What Advertisers Really Think About Facebook

By: Cotton Delo | AdAge

In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they're continuing to increase spending. That was the consensus of 1,200 Ad Age subscribers polled in a survey done in conjunction with RBC Capital Markets in August -- the third such study since June 2012, just prior to Facebook's IPO.