A new study conducted by Gupta Media, which breaks down the seasonal and year-over-year trends in social media ad costs, shows X’s continued plunge in ad rates, TikTok’s ongoing CPM rise compared to that of Meta-owned platforms, a general slowdown across all apps, and more.
Based on CPM rates collected across eight social-media platforms and tens of billions of advertising impressions, Gupta’s findings show X's advertising rates plunging 78% since the platform was purchased by Elon Musk, dropping as low as $0.32 CPM in August 2023, which marks a three-year-low.
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