AdPerfect launches the Toronto Star, Metroland local media titles on its obituary platform


AdPerfect, which re-launched its industry-leading obituary platform last September, will provide the hosting technology for the legendary metro daily The Toronto Star, as well as Metroland Media’s 54 local media titles.

The AdPerfect Obituary platform provides readers and subscribers with an exceptional experience for sharing the stories of a loved one who has passed. The platform provides an intuitive user interface and an efficient self-serve option for funeral homes and private parties to place Obituaries, Death Notices and In Memoriams.  

“Our Metroland local media titles have utilized AdPerfect’s Marketplace platform for years, to great success,” said Greg Turkstra, head of Ad Operations and Vertical Products with TorStar Corporation. “Moving our obituary vertical onto their platform, which is part of a massive funeral home network, will provide our readers and customers of the Toronto Star and our Metroland family of local titles with an excellent user experience.”

 AdPerfect was acquired by Tribute Technology, a company that provides funeral management and website software to around 70% of the funeral home businesses in Canada and the United States. Today, with a direct connection between AdPerfect’s obituary software solution and local funeral homes’ software through their proprietary Media API, this never-before-seen opportunity is quickly being adopted by hundreds of local media outlets.   

 “We’ve been so fortunate to work with Greg and his team at Metroland through our Marketplace platform and we’re thrilled they’re adding our Obituary platform to their Metroland local titles and the Toronto Star. They are smart, talented and focused on putting their readers and area businesses first — which is always a winning combination,” said Matthew Ipsan, general manager, AdPerfect.  

 A subsidiary of Tribute Technology, AdPerfect provides a free, white-label solution, with substantial savings and significant revenue opportunities to its media clients and funeral home network. With a unique model, where our media clients keep all their own obituary revenue, ad inventory and receive a split of all e-commerce revenue, AdPerfect is focused on serving communities across North America — and the families, funeral homes and local media titles that support local communities. 

 About AdPerfect: 

Torstar Corporation Torstar is a holding company involved primarily in news and media businesses. The Torstar group includes the Toronto Star and numerous other city and community news organizations. Other investments include Canadian Press and Metroland Parcel Services. 

Tribute Technology creates online experiences to help better serve families. Tribute products include easy-to-use software for firms of all sizes and products that help grieving families. Tribute Technology supports over 9,000+ funeral homes, cemeteries and cremation businesses through a network of leading website, marketing and software providers. The Tribute team is made up of funeral service veterans and technology experts with a goal to help funeral professionals in today’s changing times and to give back to our great profession through the Tribute Foundation. 


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