Ads work better when they're near relevant content: Study

Digital publishers are being reminded of a truth that was common knowledge in the old print world: Ads should appear near related content when possible.   

Over a third of consumers admit to feeling digital fatigue, according to According to Four Fundamental Shifts in Advertising & Media, a study by DoubleVerify,, conducted by Sapio Research. That makes it harder for ads and content to be noticed. 

Publishers and advertisers must pay attention to context.  

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