'AJC' Launches Self-Service Online Ad Platform

By: E&P Staff The Atlanta Journal-Constitution has launched a new service targeted at small and medium-sized businesses for online display advertising.

My Ads is powered by AdReady and is a self-serve platform that helps advertisers target a campaign, create an ad through templates, plan a buy starting at $350 for a week, and track the ads.

"This self-service tool will now allow small-to-medium sized advertisers to use the powerful targeting technologies of ajc.com in efficient ways," Leon Levitt, vice president of digital media at Cox Newspapers, said in a statement.

For now, advertisers will only be able to buy ads across the ajc.com but later in the year the service will be extended to include print and direct mail.

The platform falls under AJC Media Solutions, an agency of sorts that helps advertisers.


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