Americans’ new TV habit: Subscribe. Watch. Cancel. Repeat.

Early last year, Josh Meisel and his wife wanted to watch a new buzzy Peacock drama, “Poker Face,” starring Natasha Lyonne.

But Mr. Meisel, a scientist who lives outside Boston, did not subscribe to Peacock. He paid for half a dozen other streaming services and was reluctant to sign up for another. So he and his wife made a pact. If they weren’t watching “Poker Face” anymore after two weeks, they would cancel Peacock.

Sure enough, they lost interest and canceled. And then he realized: Why stop there?

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