ANA commissions study on programmatic media-buying

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In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) has announced a new initiative that will include an "in-depth study of the programmatic media-buying ecosystem."

The effort, which will utilize a collaboration of three suppliers — PwC, Kroll and the Trustworthy Accountability Group (TAG) TrustNet — will take on a process that ANA CEO Bob Liodice characterized as "riddled with material issues, including a lack of transparency, fractured accountability, and mind-numbing complexity."

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