Apple finally jumps into the AI race with OpenAI deal

Apple's AI strategy reveals a series of new product features at WWDC24

Posted Tuesday, June 11, 2024 11:46 am

Trishla Ostwal | Adweek

Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI.

The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday.

The long-awaited deal brings ChatGPT into Apple’s offerings, including its Siri voice assistant and writing tools. Siri will ask for user approval before tapping into ChatGPT to bring back relevant suggestions based on user queries.

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Apple finally jumps into the AI race with OpenAI deal

Apple's AI strategy reveals a series of new product features at WWDC24

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