Are Newspapers Losing 'Mass Media' Mojo?

By: Alan D. Mutter | Reflections of a Newsosaur

Print newspaper circulation has fallen to the lowest level since the 1940s and the lowest household penetration rate in modern history, raising the question of when a mass medium is no longer a mass medium.

Because a growing amount of news consumption is moving to digital platforms, the answer, as you will see by reading on, is complicated. Here is what we know:


No comments on this item Please log in to comment by clicking here