Three years after the U.S. Department of Justice filed its landmark antitrust lawsuit against Google, the case finally went to trial yesterday, with opening arguments setting the stage for a landmark legal battle.
The stakes are very high for Google, and experts say the case could shape the future of online advertising depending on its outcome. (Here’s a primer on the case with more background, what to expect and the potential impact.)
This week’s trial is happening parallel to a separate antitrust case the DOJ filed earlier this year that focuses on the open web. (The first one, focused on the search market, was filed in 2020 by the Trump Administration.)
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