Big Political Ad Spend Set for Local in 2018, But Will News Sites Be Ready?


A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections.

Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.

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