Bloomberg Media: How we’re keeping our audience first

Investing in community by building deeper experiences around our personalities and brands


Digital media has undergone a massive shift in the past several years as long-term sources of traffic, primarily driven by social and search platforms, have steadily decreased. In their place, forward-thinking publishers have invested heavily in distribution mechanisms that can directly reach and engage audiences through newsletters, podcasts and events.

Bloomberg Media has prioritized each of these areas, but we believe that we can go further and create community experiences that bring our users closer to our personalities and franchises, as well as connect them with each other.

Since we believe that our investments and experiments in community products will have a tangible impact on our business by boosting user engagement, differentiating our products, and ultimately strengthening our subscription business, we’re placing our early bets in two key areas.

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