BlueLena to receive financial support from LION infrastructure initiative


We are excited to share that BlueLena is receiving critical investment to expand affordable access to our solutions for independent media as part of the LION Publishers’ newly announced Maintaining Affordable News Ecosystem (MANE) initiative. The investment recognizes BlueLena’s role as essential infrastructure contributing to sustainability in the local media industry. 

The program aims to stimulate the marketplace of technology services, like those delivered by BlueLena to our clients. Here’s how the investment will allow us to better serve new and existing customers in the near-term:

  • Capacity expansion: In addition to our new VP of Operations, Sam Bennet, BlueLena will soon add two new Solutions & Strategy Consultants this fall. The additions will allow our team to give more time and attention to each client and provide more consultative services, and execute quickly on our recommendations.
  • Training, support and upskilling for clients: We do a lot for publishers, but giving the tools necessary to pilot their own success is our ultimate goal. To that end, we’ll begin rolling out new workshops and training modules available to all of our clients’ team members. Workshops will include live trainings on how to use our tools like ActiveCampaign more effectively, as well as webinars on topics that include SEO, audience funnel strategy, A/B testing tactics and more.
  • Strategy playbook development: New clients to BlueLena now receive a strategy playbook at the end of their onboarding that defines their goals, messaging and monetization approach, and their longer-term plans with our team. We will be working to bring this benefit to our long-term clients, and use it to chart a new era of success.

From our modest beginnings in March 2020, we have committed to creating a sustainable future for independent local media through building strategies to grow audiences, developing solutions to overcome business challenges,  and delivering best-in-class tools to support journalism funding models for long-term success. We are grateful for every publisher that has placed their trust with our team to serve your needs, and we are incredibly excited about what this new investment will allow us to do in continuing to support your goals. 

We will be sharing more details on these programs in our upcoming newsletters and our client Roundtable that is scheduled for Sept. 21.  In the meantime, if you have any questions please contact us at

Daniel Williams


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