Today G/O Media, a leading digital publisher, announced the appointment of Bob Sorokanich to the role of editor in chief of Jalopnik, one of the world’s largest sites covering the automotive space. Sorokanich will lead a dynamic team, overseeing all content creation and original reporting across the outlet. He starts with Jalopnik on April 11.
Sorokanich joins Jalopnik from Hearst, where he was, most recently, deputy editor of Road & Track. There he helped merge the print and digital editorial operations and spearheaded a redesign of the storied publication. Previously, his work appeared in Popular Mechanics, Esquire and Gizmodo (a G/O property). Based in New York City, he is a graduate of Syracuse University with a degree in biochemistry.
In his new role, Sorokanich will build on Jalopnik’s strong 2022 traffic and advertising momentum as the country enters the busy spring car buying and summer driving seasons.
“We’re thrilled to have Bob Sorokanich join the team at Jalopnik,” said Jim Spanfeller, CEO of G/O Media. “He is a smart, strategic editor who lives and breathes cars — the absolute perfect person to lead Jalopnik into its next phase. We fully expect Bob to lead Jalopnik to be the number one auto enthusiast site in the world.”
"I've been a loyal Jalopnik reader for nearly as long as I've had a driver's license,” said Sorokanich. “The site has been a vital part of the automotive media landscape ever since its inception, and I'm thrilled at the opportunity to lead Jalopnik into its next chapter."
About Jalopnik:
Founded in 2005, Jalopnik is one of America’s largest car news and opinion sites, reaching 10.4MM unique visitors per month. Jalopnik provides a unique outlook on cars, the automotive industry, racing, motorcycles, transportation, technology and anything else that moves you.
About G/O Media:
G/O Media reaches more than a third of all Americans online each month with over 100 million unique visitors, including its extended network. This collection of digital-first brands serves a young, diverse audience with content that reflects their shared values and passions, including category-leading sites focused on tech and science (Gizmodo); pop culture and entertainment (The A.V. Club); sports news (Deadspin); car culture (Jalopnik); modern women’s interests (Jezebel); gaming (Kotaku); lifestyle (Lifehacker); food and drink (The Takeout); African American news and culture (The Root); humor and satire news (The Onion); and e-commerce (The Inventory).
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