Broadcast expected to reach $36.68B in 2024 ad revenue


According to a new 2024 analysis from Kagan, the media research unit of S&P Global Market Intelligence, the U.S. broadcast station industry is expected to reach $36.68 billion in total advertising revenue in 2024, up 8.4% from $33.84 billion in 2023. Core ad categories — including pharmaceuticals, telecom and professional services — are still relatively strong, while the automotive, retail and travel categories remain soft.

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