Business Insider is promoting Barbara Peng to CEO, as company founder Henry Blodget becomes board chair. This move marks the culmination of a leadership transition that began when Peng stepped into her current role as president two years ago.
Peng joined the company in 2015 and has held several key strategic positions before being named president in 2021. She played a pivotal role in skillfully steering Business Insider through the challenges of a pandemic and the sharp downturn in the advertising industry, while simultaneously fine-tuning Business Insider’s strategy.
Henry Blodget remarked on Peng’s new appointment: “Barbara is one of the most talented and effective executives I have ever worked with. In the face of challenges, Barbara has shown a remarkable ability to maintain clear focus on the long-term while building a strong team and developing a smart strategy that will strongly position Business Insider for the years ahead.”
Continued Blodget: “It has been an amazing privilege to lead our incredible team for the last 16 years, and I’m excited to be launching new projects with Business Insider and Axel Springer in the years ahead.”
Jan Bayer, Axel Springer deputy CEO and president of News Media US, added: “Barbara has both the vision and leadership skills to propel Business Insider to the next level while setting it apart in a fiercely competitive and often indistinguishable media landscape.”
As president, Peng has excelled by building a strong leadership team. As part of her refining of the company’s brand positioning, she is today announcing a return to the name “Business Insider.”
Peng said: “I am deeply grateful for the opportunity to lead such a talented and capable team as we work towards positioning Business Insider for the best possible future. For us, that’s about honing in on our incredible audience — one that’s driven by ambition, optimism and curiosity. They love our approach to business, tech and innovation which not only celebrates progress but the bold innovators driving it.”
Business Insider began in 2007 as “Silicon Alley Insider,” focusing on startups and technology. It later expanded to cover finance, markets and other industries, becoming a global news powerhouse with bureaus around the world, and winning many awards and accolades, including a Pulitzer Prize.
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