BuzzFeed CEO: Understanding ‘How Information is Shared’ Can Be as Valuable as ‘Traditional Reporting Talent’

By: Andrew Beaujon | Poynter

BuzzFeed CEO Jonah Peretti explains to Adweek what his publication looks for in employees: “People who really understand how information is shared on Twitter and Facebook and Instagram and other emerging platforms, because that is in some cases as important as, you know, having traditional reporting talent,” Peretti says.

Whatever hiring metrics are in place, they’re working: BuzzFeed “is forecasting revenue of as much as $120 million in 2014,” Alex Barinka and Jon Erlichman report.