BuzzFeed says it will use AI to help create content, stock jumps 150%

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BuzzFeed said Thursday that it will work with ChatGPT creator OpenAI to use artificial intelligence to help create content for its audience, marking a milestone in how media companies implement the new technology into their businesses.

Jonah Peretti, the company’s co-founder and chief executive, told employees in a memo that they can expect “AI inspired content” to “move from an R&D stage to part of our core business.”

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