Can You Build a Better GIF? Zeega Wants to Remake the Aged Animation Format for Mobile

By: Justin Ellis | Nieman Journalism Lab

We have become a nation of GIFs.

Okay, maybe that’s a slight exaggeration. But the image format has long since migrated from Tumblrcentric sideshow into the mass media. Yes, it’s BuzzFeed, but it’s also NBC News.

But there’s plenty of room for improvement — if not in style, at least in efficiency. That’s an issue that the team at Zeega is trying to work on these days, and they think they’ve got an answer.