Carlo Vittorini, who as publisher guided Parade magazine, the nearly ubiquitous weekly Sunday newspaper supplement, to revenue and circulation heights, died on June 25 at his summer home in Nantucket, Massachusetts. He was 94.
His wife, Nancy Vittorini, said the cause was congestive heart failure.
Mr. Vittorini spent 50 years in the magazine business, nearly all of it when it was still thriving. In 1992, when Parade’s circulation was soaring, he confidently told The St. Joseph News-Press/Gazette of Missouri: “Nobody can get a message out as quickly as we can. Even Time and Newsweek can’t reach the spectrum of people we can.”
