Coronavirus Compels Publishers to Level Up Their Account Managers

Add account manager to the list of media company roles changed by the coronavirus crisis.

As publishers begin making plans for 2021 and looking for ways to slim down their sales organizations, many are looking to give more responsibility to their sales teams’ account managers, partly to cut costs but also to nurture the kind of always-on relationship that many publishers are trying to forge with their clients...

Click here to read more.