Learn how the Colorado Community Media’s new website allowed it to leave behind “antiquated infrastructure.”
Digital transformation — which can include upgrading your content management system, revamping newsletters, establishing key performance indicators and becoming more audience-centric — is not for the faint of heart.
But it’s necessary work for the National Trust for Local News as it builds a community news business model that is powered by digital audience, subscription and advertiser revenues.
The National Trust owns Colorado Community Media (CCM), which has 23 news brands in the Denver metro area and a legacy that stretches back a century. Last spring, CCM embarked on the complex and often messy process of relaunching its digital sites. The result: 24 separate websites (the 23 brands + Colorado Community Media) were brought under the same site architecture, allowing for a much cleaner experience, easier content sharing, faster publishing times, improved search equity and additional multimedia elements.
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