Ad spend awarded to diverse-owned media grew by 80% per year between 2020 and 2022, versus 9% growth for ad spending as a whole, according to Diverse-Owned Media Ad Spend, a study by AIMM in partnership with MAVEN/Media Framework.
However, spending on diverse-owned media (DOM) totaled $1.4 billion, compared to $94.0 billion for all media.
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