Rooney, 53, will set and execute strategies for generating advertising revenue and marketing efforts for The Wall Street Journal, Dow Jones Online, Dow Jones International Marketing Services, and Dow Jones Integrated Solutions. He will report to L. Gordon Crovitz, executive vice president of Dow Jones and publisher of the Journal.
"Dow Jones and our advertisers will benefit from Michael's proven track record at ESPN in serving advertisers through solutions-focused sales efforts across media channels, including print, online, and broadcasting," Crovitz said in a statement.
Rooney will lead separate sales and advertising teams at the print Journal, Dow Jones Online, Dow Jones International Marketing Solutions and Dow Jones Integrated Solutions.
"Like ESPN, the Journal and Dow Jones' other great business brands have passionately loyal readers and viewers," Rooney said in a statement.
At ESPN, Rooney was responsible for all advertising sales executives and sales managements as executive vice president fo mutimedia sales. Before ESPN, Rooney was senior vice president and publisher of Field and Stream and Outdoor Life magazines. He also served as publisher of Discover magazine and was the founding publisher of Men's Health.
By: E&P Staff Dow Jones & Co. created a new executive position, "chief revenue officer," and named former ESPN marketing executive Michael Rooney to the post, effective May 23.