European Broadcasters are Joining Forces to Fight Facebook and Google

Posted Thursday, November 16, 2017 8:00 am

Jessica Davies | Digiday

If you can’t beat Google and Facebook, you might as well ally with others.

This week, Channel 4 became the first U.K. broadcaster to join a pan-European broadcaster programmatic video alliance that Germany’s ProSiebenSat.1, France’s TF1 and Italy’s Mediaset set up earlier this year.

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European Broadcasters are Joining Forces to Fight Facebook and Google

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