Facebook employees were recently given a new directive with sweeping implications: make the app’s feed more like TikTok.
Simply bringing Reels, the company’s short-form video feature, from Instagram into Facebook wasn’t going to cut it. Executives were closely tracking TikTok’s moves and had grown worried that they weren’t doing enough to compete. In conversations with CEO Mark Zuckerberg earlier this year, they decided that Facebook needed to rethink the feed entirely.
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