The FT has released its first generative AI feature for subscribers. The tool, available in beta, allows users to ask any question and receive a curated response using FT content published over the last two decades.
The experimental feature is the latest addition to the FT Professional offering, which equips nearly 8,000 businesses, government and education institutions around the world with tools and features that make FT journalism more personalized and actionable.
“The FT has a strong track record of embracing the disruption of technology, from the arrival of the internet to the mobile revolution, and now AI,” said Lindsey Jayne, FT chief product officer. “As one of the most trusted media brands in the world, we are in a unique position to mindfully engage with AI to bring value to our audience in new ways.”
“We’re always looking to add value to our FT Professional offering, and this new feature will help our subscribers to make confident strategic and commercial decisions quickly by getting answers rather than search results. It’s a perfect complement to the broader, in-depth offering our readers expect from FT news products,” said Nick Fallon, managing director of FT Professional.
The tool is currently available to a select number of FT Professional subscribers. It is powered by the FT’s own internal search capabilities, combined with a third-party large language model.
About the Financial Times:
The Financial Times is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
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