A recent survey of 5,000 Americans revealed what they truly want from local news. Nine themes emerged, broadly signalling that readers want a fuller and more representative picture of trustworthy stories on subjects that provide action and agency to their lives.
However, markets vary as much as audiences. Speaking on the Journalism.co.uk podcast, vice president of strategy and startups at the American Journalism Project, Loretta Chao, reflected on replicating this work within your newsroom.
Comments
No comments on this item Please log in to comment by clicking here