For Journalists Who Seek Out Hidden Things, a More Visible Brand

By: Stuart Elliott | New York Times

A leading nonprofit organization in the field of investigative journalism is getting a free branding and advertising campaign, courtesy of a leading creative agency.  

How did the organization, the Center for Investigative Reporting, manage to woo the agency — Goodby, Silverstein & Partners in San Francisco, part of the Omnicom Group — into producing the campaign? It took only a bit of investigative reporting to learn that the principals of the center and the agency share a connection that dates back almost three decades.