Groups within the NAA's web-width task force, chaired by Tribune Co. chief executive John Madigan, examined the technical, economic and marketing aspects of converting to a 50 web width. Begun in summer and completed in two months, the studies were probably "the fastest NAA ever moved," said the organization's newspaper services director, John Rodney.
The groups' collected findings, released in a printed report packaged with related software and a sample newspaper, can be ordered from the NAA at 800/651-4622.
The report does not represent recommendations by the NAA. But, said Rodney, while "web width is not our business" as far as setting or promoting industry standards, the Standard Advertising Unit is. And so far, he added, "there is no activity suggesting there will be a new SAU size."
While $50 buys NAA members the full report on all the implications of changing to a 50 web, anyone interested only in the mechanical changes involved in converting printing equipment can obtain fairly detailed reports at no cost from Rockwell.
Prepared in versions for older (letterpress and Metro/Metroliner offset) and newer (Headliner Offset, Colorliner, Metrocolor) Goss presses, the reports are of particular interest to Rockwell customers but are made available to anyone.
Rockwell Graphic Systems large newspaper products director Mickey Bella put together analyses of requirements for converting old and new Goss presses to handle 50 webs. Highly detailed versions were submitted to the NAA.
Copies of versions Bella distributed at his presentation to the International Newspaper Group's September meeting in Cleveland are available from Rockwell at 708/850-6680.
By: Editorial staff COMPREHENSIVE INFORMATION on web-width reduction is available from the Newspaper Association of America and Rockwell Graphic Systems.