For Politico 'High Traffic is Overrated'

By: Josh Sternberg | Digiday

On Monday, Politico owner Robert Allbritton bought Capital New York, a New York-focused digital-only publication. Jim VandeHei, a Politico founding editor and former reporter at the Washington Post, has been tasked to serve as the new president of Capital New York. Digiday spoke with VandeHei about how Politico plans to replicate its model in New York City, why the timing worked, what types of advertisers it will target, and more. Excerpts:
Why does Politico think it can work in NYC?


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