Forbes is Latest Old Media For Sale – with Help from the New York Times

By: Michael Wolff | The Guardian

A week ago, Christine Haughney, who covers media for the New York Times, wrote a puff piece about Forbes magazine and its CEO Mike Perlis. The piece said that Perlis had saved Forbes, the almost 100-year-old business magazine, through the adroit ways he had adapted the print product to the digital age, including his aggressive push into "native advertising" – in Haughney's casual explanation, "using journalistic content for marketing purposes".


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