Free Papers CAN Create Digital PAID Subscribers | Two Case Studies

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Increasingly, we are now seeing publishers of free newspapers showing interest in generating reader revenue with paywalls. Two publishers took that innovative leap, despite concerns on how it would be received by their readers, achieving impressive results!

In this “E&P REPORTS” Sponsored Webinar, E&P Publisher Mike Blinder will explore how these two free community papers put up paywalls while still delivering a free legacy print product. Attendees will learn how the Chesterfield (Va.) Observer (60k circ. Richmond suburban weekly) and the Agoura Hills (Calif.) Acorn (40k circ. Los Angeles suburban weekly) each found new reader revenue through innovative digital subscriber models.

Attendees will learn about:

-> How to deploy introductory digital subscriber discounts without diminishing perceived value
-> What pricing structures work the best to gain the most participation
-> What a new “Metered Registration” model can do to make the transition from free to paid online readers.
-> Strategies for growing the subscriber base once the paid model has been implemented.

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Panelists Include:

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Jim Rule
President/ Publisher
Acorn Newspaper Group

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Frank McCracken
President/ Publisher
Chesterfield Observer


Mathew Larson
President/ CEO
Our-Hometown, Inc .

Moderated By:


Mike Blinder
Editor and Publisher


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