By: Editorial Staff FREEDOM NEWSPAPERS INC. and the Dallas-based IT Network have joined to develop, market and sell a nationwide interactive television classified ad service.
With the touch of a button, its sponsors say, consumers will be able to buy a used car, scan the help-wanted ads or check out garage sales, to name a few of the system's capabilities.
The electronic classifieds will be offered over the IT Network's Interactive Channel, a new national network of interactive tv programming.
The partners announced they have entered into a two-tiered agreement to bring the interactive classified ads into U.S. homes in 1994. A Freedom spokesman said the chain has become a "significant corporate investor" in the privately-held IT Network.
"Classified advertising will be one of the many services the IT Network will deliver to consumers with the national launch of our Interactive Channel," said John Reed, IT Network executive vice president for marketing and development.
He said the channel will let users control their own tv programming "from on-demand entertainment to information services to home shopping."
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