Gannett disputes Nieman Lab article on circulation


Gannett, which receives massive publicity, some of it negative, has made a rare request for a correction.  

The newspaper chain has disputed reporting by Nieman Lab. 

The offending article, an analysis by writer Josh Benton of Gannett’s current business standing, states that the company’s top nine local newspapers lost an average of 66.8% of their Sunday circulation from Q3 2018 to Q3 2022, based on Alliance for Audited Media filings. 

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Gannett's statement in response to Nieman Lab story:

A recent Nieman Lab article utilizes Alliance for Audited Media (AAM) data to inaccurately depict Gannett’s circulation and subscriber figures. We have requested a correction.

AAM data is used to help advertisers understand publisher reach in specific markets, not to infer readership or paid circulation.

Further, the story narrative contradicts our mission. We remain dedicated to serving communities by delivering trusted local journalism as we continue to focus on our opportunities for digital growth while evolving our legacy print business.

We have extraordinary talent across the USA TODAY Network focused on delivering remarkable work every day. Gannett is committed to finding a sustainable path for local journalism which requires our business to be strong as we embrace our digital future.


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