Grape Expectations: `NYT' Starts Wine Club

By: E&P Staff Not content to let The Wall Street Journal hog all the wine club glory, The New York Times announced it's launching its own version.

The new Wine Club offers two levels of participation where members receive half cases consisting of four reds and two whites. The Times Sampler costs $90 for all six bottles (or $15 per bottle) and is, according to a statement, meant for "everyday drinking." The Times Reserve level costs $180 (or $30 per bottle) and "is ideal to serve on special occasions."

Members can place orders on a recurring basis every month, every two months or every six months.

"We started the Wine Club to offer our readers and other wine aficionados the opportunity to discover great wines from around the world," Thomas K. Carley, senior vice president, strategic planning for the New York Times, said in a statement.

The selection offered through the New York Times ? in partnership with the Global Wine Co. -- is not available through other clubs. The Wine Club is operated independently of the paper's critics or other members of the news department.


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