Helping readers make sense of digital news

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On Twitter, when you share a five-year-old story from The Guardian, two interesting things happen. First, at the bottom of the included image, an overlaid tag declares the story is “from 2016.” And second, in some cases, next to the tag is a section name, “Opinions.”

The labels grew from a March 2019 insight by the Guardian’s audience team which noticed an old story about a bombing in Pakistan driving significant traffic from Facebook. The article was being intentionally shared as if it were new, and in the words of The Guardian’s Nick Dastoo, was being “weaponized” simply to drive outrage.

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