"Plan to Remodel Home in Next 12 Months"


According to The Media Audit, the most effective media for advertisers to use in order to impact a person planning to remodel their home, is the printed newspaper. This data is gleaned from The Media Audit's ongoing study of the behaviors of U.S. consumers in sixty aggregate markets, totaling nearly 60,000 surveyed adults.

The FREE study shows that 6.8% of the average U.S. newspaper audience is planning to remodel their home as opposed to the general U.S. market average of 4.8%. After newspapers, the next media used by these consumers is direct mail (5.9%), followed by outdoor advertising (5.8%) and then radio (5.5%).

The same FREE study reveals the demographic profile of the U.S. "Home Remodeler," includes:

  • 60.2% are 25-54 years old
  • 68.2% earn more than $50,000 a year
  • 78.6% attended college

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