What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers?
Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of both creatively informing the reader and also piquing their curiosity enough to click. But over the last few years headline writing has gotten a lot more analytical, relying on powerful data-driven techniques such as headline A/B testing.
Comments
No comments on this item Please log in to comment by clicking here