How BuzzFeed Gives Native Ads a Traffic Boost

By: Jack Marshall | Digiday

The story of modern media is wrapped up in this situation: “Native advertising” sometimes needs its own advertising for people to see it.

The problem with advertiser content on BuzzFeed and other publisher sites is that users just aren’t always eager to consume it. Publishers know this and often give their sponsored posts a helping hand by purchasing traffic from elsewhere across the Web.