How Facebook is Pitching Watch to Advertisers


Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook spend.

According to six agency ad buyers interviewed for this article, Facebook Watch, which only offers mid-roll programmatic ad breaks and is now starting to test pre-roll ads, is being sold the way Instagram or Facebook Audience Network was sold when those first launched.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board